Our project
What we do
Concept
uniqueness
since 1999 in africa
Some of our team members have more than 20 years of business experience in Africa and more than 10 years directly in the Democratic Republic of the Congo. In addition, we have a "validated" member of the DRC community on our team.
The law of leadership
Summary: It’s better to be first than it is better…*
*It is safe to say that there is nothing like the above-described resource in the local market, although the need for such a service is unusually high. Pitiful attempts to create something similar cannot even hypothetically be considered as possible competition.
validated brands
just online
Based on the lack of specialists and high costs of an offline presence in the Congo, we are going to use the online office and call center services, which allows minimizing local employment, office space, logistics, and other offline expenses.
the law of perception
Summary: Marketing is not a battle of products, it’s a battle of perception*
* We will prepare the local community for the acceptance of our product long before this product enters the market by creating a cartoon character “Baobab - Rescue Ranger”, and a series of thematic social cartoons, tied in meaning to future advertising, but veiled, which should be converted into ad series and continue to run, as soon as the application and web are presented.
learning the experience
The right way is: to learn what your predecessors did and move on*
*We must use this unique advantage - by learning the experience of others, such as the: Avito, Samokat, Craigslist (the smartest business, in 2016 with a revenue of $690 m, has a net income - of $500 m), and by adapting the product to the local conditions, much faster than moving by touch - to reach the desired result.
This is what it looks like (TEST MODE)
OUR app's LANDING PAGE:
we created
a revolution in apps
Using our app, you will always know - what is, where, and how much.
Our PWA app will take up less space on your phone than a few text messages, no more bulky app downloads, and endless updates!
creators
team of like-minded people
system architect
ruslan korolev
Those who do not know where they are going will be very surprised if they find themselves in the wrong place
marketing manager
daniil petrov
The deputy is not the second person, but the first person in second place
drc representative
Pauline manga
No matter what color the skin is, it is important what it is stretched on
project manager
Andron narinsky
There is only one good - knowledge, and only one evil - ignorance
achievements
ONLY A FEW STEPS LEFT BEFORE we START
1. Software
- The back-end engine with all databases is fully set up.
- The final integration of the front-end and back-end was completed in mid-September, after which we began testing the product. At the moment, testing is almost complete, simply because of the elections in the Democratic Republic of the Congo, we had to postpone the launch of the project from mid-December 23 to the end of January 2024.
- Leased server capacities in South Africa for fast connection and traffic (Xneelo).
- SMS APIs for OTP and ad services are set up (Telesign).
- Integrated local payment aggregator for monetization (MaxiCash).
- Following our desire to use highly qualified specialists from various countries and reduce offline costs, we have decided to create a completely online application management. Thus, we use our own CRM system for internal corporate communication, and Jivochat for our customer support service.
2. Marketing
- The trademark BAOBAB ®™ & BAOBAB.ZONE ®™ of most classes is registered in DRC and and Namibia, and filed with registrars in ARIPO and South Africa.
- Registered 70 baobab domain names with various 1st and 2nd level extensions, and in most African countries
- The number of subscribers in social networks is in the tens of thousands, and within few months their number increases exponentially (Facebook, Instagram, Twitter), next in line, TikTok, and Telegram (when the app shall be launched), will give the organic number of app downloads immediately when the project is launched.
- Four episodes are already shown on YouTube (the number of views is in the tens of thousands), and within a month the next episode is being prepared for release for the presentation of the application - from the social cartoon series “Baobab - Rescue Ranger” (according to the fourth law of marketing, see above). The premiers of all four episodes were a success on the central TV channel of the DRC - RTNC, which is significantly increasing brand awareness due to the multi-million audience of the channel, and prime-time shows will continue. The series also began showing with success on the popular television channels - "Antenne A" and "B-One". In March we will start showing our cartoons on the "Tele 50" channel. The shows are carried out on behalf of the Baobab Mercy Fund (our parallel project, to minimize costs and create a positive brand image).
- Concepts and designs for offline advertising were created, including t-shirts, mugs, posters, and many small souvenirs to attract offline customers. The first part of the stuff as already been delivered to Lubumbashi and tested with good feedback.
- The kiosk was 3D printed for offline consultations and sales of services after the launch of the project.
- Three e-bikes, unique to DRC, are ready to be used for marketing purposes to attract small retail buyers.
3. Vertical/Related DRC diversification
- Creating a super app, which will include multiple services, such as Baobab taxi, Baobab pharmacy, Baobab delivery and so on.
- Creating a rubricator, which will be integrated with the application, in which all types of public services, and businesses will be tied, such as universities, schools, medical, catering, beauty, and so on.
- Creation of an internal payment Baobab coin and system with future transformation into a DRC payment provider.
4. Horizontal/Unrelated DRC diversification
- Due to the successful development of brand awareness, and the presence of registered trademarks in many classes, the establishment of turnkey enterprises with future marketing support in various types of local industries and services, such as - food and drink, Baobab branded clothing, legal services, marketing agencies, etc.
- To allow the use of the recognizable Baobab brand in third-party retail for fairly high royalties, of course, after a thorough check of the quality of goods and the reliability of the retailers.
- Using the millionth Baobab audience, to provide the merchants with marketing, for the sake of the faster market penetration of new products.
5. Geographical diversification
- Using the Congolese online and offline marketing experience, media and social content, which should only be adapted to the locations and mentality of new countries, the cost of entering these countries will be cheaper at times, and significantly reduce the time of introduction to these markets.
- The application's most requested services will be tested in the Congo. Therefore, in the following countries, we will launch and implement these best services.
- Creating the B2B & B2G - (afri-afro-biz-pro-gov).baobab.zone resource for the Pan-African business communication. The presentation of the project could be at Intra-African Trade Fair 2025.